ESRC Digital Good Network


Menstrual Tracking App Users in India: A Study of Bodies Beyond Binaries

Gender non-conforming person looking at mobile phone

This project explores the intersections of caste, class, gender and sexuality in experiences of menstruating individuals in India, in the realm of period tracking applications.

Existing scholarly literature on menstruation predominantly focuses on Western contexts, while studies conducted in South Asian contexts often adopt a marketing-oriented perspective. 

The study’s focus on the predominantly heterosexual-centric design of period tracking apps aims to shed light on the unintentional exclusion of non-binary and gender non-conforming individuals. This scrutiny is imperative for reshaping the narrative surrounding menstrual health, ensuring that digital solutions are tailored to the needs of all menstruating bodies, regardless of class, caste, social position, gender, or sexual orientation.

The project aims to explore the design, access and implications of period tracking applications in South Asian contexts. By identifying and critiquing gaps in existing literature, the project lays the groundwork for a more equitable and inclusive approach to menstrual health in the digital age.

In navigating the unexplored intersections of menstrual health and digital technology, this work aims to inspire a collective effort toward redefining ‘digital good’ in the context of menstrual health, fostering a more just and equitable society.


Arathy Sb, PhD student, Department of Sociological Studies, University of Sheffield.

Professor Helen Kennedy, Professor of Digital Society, University of Sheffield.

Dr Ros Williams, Senior Lecturer in Digital Media and Society, University of Sheffield.

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