All typesAcademic paperBlogpostBriefingLearning resourceReportVideoAll topicsArtificial intelligence (AI)Arts and cultureChildren and young peopleDataDemocracyDigital goodDigital identityEarly Career ResearchersEquityGenderGlobal SouthHealthResearch and evaluationResilienceSexualitySustainabilityWelfareAll years20242023 DigiAdGood: Measuring what matters What if digital advertising was measured not only by what people click on, view, or engage with, but also by the value it creates in their lives? Individual and societal harms associated with social media advertising business models are widely acknowledged. There is also growing dissatisfaction within the advertising industry regarding existing effectiveness metrics, but limited work is being done to drive change. The DigiAdGood study sought to better understand the impact of social media advertising on wellbeing outcomes. The aim is to create new digital advertising effectiveness metrics that prioritise human values and goals rather than rely on existing metrics that focus on engagement and incentivise attention grabbing content that perpetuates misalignment between human and business goals and has been shown to cause harm. The project report reframes the metrics that matter, drawing on practitioner expertise and emerging research to build a new standard for campaign measurement. Read the report: Measuring what matters DigiAdGood Measuring What Matters FINAL 30_6_26Download Watch the video Join the DigiAdGood network Be part of leading the change, sign up to the DigiAdGood community of practice. Authors Rebecca Jenkins DigiAdGood project lead A Principal Academic in Marketing Communications at Bournemouth University, Becky specialises in consumer mindset, imagination, the role of technology in everyday practices and the impact of various consumption contexts on wellbeing. Janice Denegri-Knott Professor of Consumer Culture and Behaviour at Bournemouth University Janice holds a PhD in Management from the University of Exeter (UK) and is a leading expert in digital consumption. Her research examines how digital media such as mobile devices, apps, social media, and video games, mediate consumption practices 6 Oct 2026 New paper: Co-designing accessible digital musical instruments with young children: Embodied design ideas from a mixed-ability classroom, Lee Cheng et al Abstract The use of accessible digital musical instruments (DMIs) has the potential to lower barriers to music-making, yet there remains a lack of empirical understanding […] 15 Sep 2026 What do people actually want from AI? Mapping preference plurality Abstract Large Language Models (LLMs) are often fine-tuned through Reinforcement Learning from Human Feedback (RLHF) to align with people’s preferences and values. However, this method […] 25 Jun 2026 Layered automation in hospital crisis readiness, Parag Bhatnagar Hospitals face recurring crisis conditions, including pandemics, mass casualty events, natural hazards, and infrastructure disruptions… 23 Jun 2026 Speculative woolgathering: using design approaches to explore values in the UK wool supply chain to enable digital good, Naomi Jacobs et al Abstract This paper presents an interdisciplinary project using speculative design to explore the intersections of sustainability and technology in the UK Wool industry. Through a […] 15 Jun 2026 Doing good through collaborative practices: the value of co-designing a digital commons platform for an equitable digital society, Rosendy Galabo et al Abstract This research proposes a digital commons design framework to transform a privately-owned donation platform into a community-managed platform (digital commons) with a local network […] Pages: 12345678Load moreNothing found
